eCommerce Security: What You Need to Know
January 29, 2010
The Internet has opened up a new chapter in business commerce. It has also opened up a new way for criminals to steal your information and your life. Customers are more aware of the sites they visit and where they input their information.
eCommerce series: Part 4: Security
To build a client base, you will want to build a list of some sort. List building is a marketing strategy to connect with more potential customers so that you can create email and direct marketing campaigns. Creating your own list will yield a more focused group of potential customers than buying one. (Buying lists is often frowned upon.)
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Procuring Clients vs Dating (there are similarities!)
January 26, 2010
Now before I start, I want to make it clear, I am not talking about dating your clients. Rather, this is my view on how finding and retaining clients as an online professional has similarities to finding and maintaining a relationship (like dating).
We’re on the same page? Great!
Don’t change yourself to suit your client
It does not matter whether you are a brand new business and still looking for clients, or you have been in business for awhile, you need to know who you are and what you want. Be aware of the image that your business projects!
We all know that person that changes their likes/dislikes, personality, etc to please a potential partner. The high maintenance girl that suddenly has a thirst for hiking, or the small town boy that develops a fascination with urban cafes. You get the idea. No one is saying that being open to new experiences and people is a terrible thing, but, more often than not, if you are changing your core beliefs or even interests completely to please someone other than yourself, then chances are you are setting yourself up for trouble down the road.
Continue Reading - Procuring Clients vs Dating (there are similarities!)
Creating an eCommerce Website
January 22, 2010
This post is part 3 in a series posted each Friday. While most have a familiarity with eCommerce, there are business owners that are still feeling it out. The following is an introduction to creating an eCommerce site and some basic things that you will need to consider.
eCommerce Series: Part 3 Creating an eCommerce Website
Once you decide that doing business online is right for you then the job of creating your online presence begins. Creating an eCommerce website has much in common with creating a website in general (I recommend a professionally designed website). So let’s get back to basics. Continue Reading - Creating an eCommerce Website
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